Made to be passed down
Some things are made to be passed down: a favorite piece of clothing, a sense of style.
At Nathalie Vleeschouwer, we create pieces that last: with the times and with you. Designs that suit every moment, every figure, every age. Fashion that stays beautiful, season after season, generation after generation.
For Belgian Fashion Week, creative director Felix Bevernage brought two remarkable families together in front of the camera: one spanning three generations, the other a close family of five. Each shares a love of Belgian design and a deep bond with our brand and with each other.
No professional models this time, but real people close to us. On one side, the women in Chief Operating Officer Katrin's life: her mother, sister, and two daughters. On the other, the Van Genechtens, a family that has been friends with the Vleeschouwer family for years.
Get to know both families, discover how fashion connects them, and shop their looks below.
THE THREE GENERATIONS
Katrin (44), COO at Nathalie Vleeschouwer, stands in front of the lens with her sister Julie (40), mother Martine (70) and her daughters Naomi (15) and Ella-Noor (8).
"Katrin inherited her love of fashion from her mother, just like her sister, and now shares it with her daughters," says creative director Felix. "Three generations of women inspiring each other: too beautiful not to capture."
My youngest daughter doesn't let anyone direct her when it comes to outfits. Overdressed? She doesn't know the word. I think she gets that from me. I sometimes go to the supermarket in a full suit, too.
With the sharp cuts of the Gianni coat, Davos blazer and Cezar trousers, each in a different warm shade, Katrin, Julie and Martine radiate a shared strength while staying true to their own individuality. The Ganna scarves add a playful twist.
Naomi has recently grown into the smallest sizes and proudly joins her mum, aunt and grandmother. She wears the Glenn blazer with double buttons – a youthful nod to the women who came before her.
Ella-Noor also knows exactly how to make Nathalie Vleeschouwer her own, pairing an oversized Genade sweater with her mother’s boots.
THE FAMILY OF FIVE
Nathalie (55) and Geert (55), who have been good friends with the Vleeschouwer family for many years, take a seat in front of the camera next to their daughter Flo (26) and two sons, Ilias (24) and Vince (22).
"I've wanted to photograph the Vangenechten family for a long time," says Felix. "For me, they embody exactly what Belgian fashion is: down-to-earth, stylish, and genuine."
"I feel most like myself in a simple, classy outfit. I get that from my mom. And everything has to be comfortable. Or rather: danceable. I get that from my dad."
The Van Genechten women play with contrasts: feminine skirts like Chanel and Giada, with sequins or a bold bow, paired with more rugged tops. The men explore the line between casual and refined – proof that Belgian fashion effortlessly embodies both.
In their second look, Nathalie and Geert wear the same green Glenn blazer, each in a different shade. One silhouette, two personalities, and a shared wardrobe for a true power couple.
Clothes that suit you, not the other way around
Nathalie Vleeschouwer's collection is for people like them and you. For different ages, shapes, and personalities. Clothes that effortlessly adapt to who you are, not the other way around.
Check out the full results from the Generation Shoot below.
3 comments
Hopelijk ook kleine maten, soms moeilijk voor mij , ik heb 34.
Prachtige collectie die je eindeloos kan combineren, hetgeen mooi tot uiting is gekomen in de fotocollectie.
Schitterende unisex kledingstukken heel subtiel gebracht.
Grote fan!
Helemaal fan telkens van jullie collecties 🫶
Top dat jullie maten gaan tot XXL. Ik ben speciaal afgevallen om in jullie collectie te kunnen gaan shoppen. Vaarwel plus size! Zo content dat ik eindelijk in bijna alle stukken van de collectie pas.