New campaign: in + out of the box
A cardboard shipping box from the NV webshop. Familiar and mundane, until you look closer. Inside unfolds a limited edition release and a world where imagination takes over. The universe of AW26, built from cardboard, hand-drawn landscapes and a touch of wonder.
AW26 carries an unapologetic belief in the power of imagination, making room for softness, optimism and wonder. For the child within that never stops dreaming.
